Privacy policy

Privacy Policy for MichellePurves.com

Introduction
At MichellePurves.com, your privacy is very important to us. We are committed to safeguarding your personal information and ensuring that your experience on our website is secure and transparent. This Privacy Policy outlines how we collect, use, protect, and share your personal information when you interact with our website, whether you're browsing or making a purchase.

We respect your privacy rights and adhere to the Australian Privacy Principles outlined in the Privacy Act 1988 (Cth), as well as any other applicable laws and regulations. By using our site, you agree to the terms of this Privacy Policy.

We do not sell, rent, or trade your personal information to third parties, and we ensure that any third-party partners we work with adhere to strict privacy standards.

Personal Information We Collect

When you visit MichellePurves.com, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some cookies installed on your device. We also collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. This is referred to as Device Information.

We use the following technologies to collect Device Information:

  • Cookies: Small data files placed on your device to collect information.
  • Log Files: Track actions on the Site, such as IP address, browser type, and time stamps.
  • Web Beacons: Electronic files used to record your interactions with the Site.

Additionally, when you make a purchase or attempt to make a purchase, we collect information such as your name, billing and shipping addresses, payment information (including credit card details), email address, and phone number. This is referred to as Order Information.
Together, Device Information and Order Information are referred to as Personal Information.

How We Use Your Personal Information

We use Order Information to fulfill your orders (processing payment, shipping, and providing invoices/order confirmations) and to:

  • Communicate with you;
  • Screen for potential fraud or risks; and
  • Provide you with marketing communications, where applicable, based on your preferences.

We use Device Information to help us:

  • Screen for potential fraud or risk (especially via IP address); and
  • Improve and optimize the Site (through analytics and assessing the effectiveness of marketing campaigns).

Use of Shopify & Security

Our online store is powered by Shopify, a trusted e-commerce platform. When you make a purchase through MichellePurves.com, all payment transactions are processed securely via Shopify’s system. Shopify uses industry-standard encryption technologies to ensure the security of your personal information and payment details.

Specifically, Shopify uses SSL (Secure Socket Layer) encryption to protect your data during the checkout process. This means that all sensitive information, such as credit card numbers and billing details, is transmitted securely.

For more information on Shopify’s security measures and how they protect your data, please refer to their Privacy Policy.

By using Shopify to process orders, we can provide a secure and reliable shopping experience for all our customers.

Sharing Your Personal Information

We share your Personal Information with trusted third-party service providers, including:

  • Shopify to power our online store. More details on how Shopify uses your information can be found here.
  • Google Analytics to understand how visitors use the Site. More information on Google’s privacy practices can be found here, and you can opt out here.

We may also share your information to comply with legal obligations, respond to subpoenas, or protect our rights.

Behavioral Advertising

We may use your Personal Information to provide targeted ads that may be of interest to you. To learn more about how targeted advertising works, visit the Network Advertising Initiative here.
You can opt out of targeted advertising by using the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.

Do Not Track

Please note that we do not alter our Site’s data collection practices when we detect a Do Not Track signal from your browser.

Your Rights (For European Residents)

If you are located in the European Union or another jurisdiction with data protection laws, you have the right to access, correct, update, or delete your Personal Information. To exercise these rights, please contact us at the details below.

Additionally, please note that we may transfer your Personal Information outside of Europe to countries like the United States or Canada as part of our processing activities.

Data Retention

We will retain your Order Information for as long as necessary to fulfill the purposes for which it was collected, including processing orders and complying with legal obligations. If you wish for us to delete your personal data, please contact us.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, or legal requirements. Any updates will be posted on this page, and the "Last Updated" date will be revised accordingly.

Contact Us

 

For more information about our privacy practices, if you have questions, or to exercise your rights, please contact us:
Email: hello@michellepurves.com
Mail: